What Are Cookies Anyway?

Cookies are tiny text files that websites save to your device. They help sites remember things about you between visits. Think of them like digital sticky notes that remind the website who you are and what you were doing.

Most websites use them. Some are necessary for basic functionality. Others track how you use the site or show you relevant content. We use both types, and we'll explain exactly what each one does.

Types of Tracking We Use

What We Actually Track

Here's a breakdown of the specific information we collect through tracking technologies:

We don't track personal financial information through cookies. Account data is handled through secure, encrypted sessions that are separate from standard tracking mechanisms.

How Long Do Cookies Stick Around?

Different cookies have different lifespans. Session cookies disappear when you close your browser. Others might last weeks, months, or even years depending on their purpose.

Managing Cookies Through Your Browser

You're not stuck with our cookie settings. Every browser lets you control what gets stored. Here's how to manage cookies in the most common browsers used by visitors to ultraexpandapi.com:

Keep in mind that blocking all cookies will break parts of most websites, including ours. You might not be able to log in or use certain features if you disable essential cookies.

Third-Party Cookies

We partner with other services that may set their own cookies when you visit ultraexpandapi.com. These include analytics providers, advertising networks, and embedded content from other platforms.

We can't control what these third parties do with their tracking technologies. Their cookies are governed by their own privacy policies, not ours. When possible, we choose partners who respect user privacy and offer opt-out mechanisms.

Some common third-party services we use include Google Analytics for traffic analysis and various advertising platforms that help us reach potential users across the web.

Why We Use Tracking

The short answer: to make our budget consolidation service better. We track usage patterns to understand what's working and what's confusing people.

For example, if we notice that most visitors abandon our budget calculator halfway through, that tells us something's wrong. We can then simplify the process or add better instructions.

Marketing cookies help us avoid wasting resources on ineffective advertising. They show us which channels bring engaged users versus people who bounce immediately. That matters when you're running an Australian financial service on a limited marketing budget.

Updates to This Policy

We update this policy when we change how we use tracking technologies. Major changes get announced through email to registered users and a notice on the homepage.

Minor clarifications or additions happen without announcement, but the "Last Updated" date at the top always reflects the most recent changes. We recommend checking back every few months if you're concerned about tracking practices.